Advertising…

Google continues to explore ways to extract revenue from advertising (and in the process make the final transition into a media company with technology as a secondary concern - at list if you view a company’s roots as being in the industry from which it derives its revenue). YouTube held an advertising coming-out party recently: “But the event was clearly centered on getting advertisers to spend more money on YouTube and convincing them that the site has more than just homemade clips.” With advertising dollars continuing to shift from traditional media to the online market, Google is nicely positioned to take a significant share of the flow.