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The concept of microcelebrities (people who are very well known to a small group of people) makes sense to me. In the educational blog space – with subsections of corporate, library, open education, higher education, K-12, etc. – has many individuals who are well known to groups ranging in size from dozens to thousands. Of course, the celebrity effect is rather small by traditional standards. The paparazzi effect is rather minimal with edubloggers. But the reality that a blog post can cause serious discussion/debate and most importantly, a network spiral effect of ideas built on other ideas, can be surprising, rewarding, and humbling.