Universal Digital Library

I much prefer collaborations of this sort - Universal Digital Library - for digitizing books than the Google/Microsoft ventures. While I appreciate the many “free” tools and resources provided by both companies, their digitization efforts are not altruistic. Eventually, value will be extracted - likely in the form of monetizing viewer attention through marketing. Knowledge artifacts may be free in terms of access…the challenge is understanding the new era of marketing based on context and location. It’s more subversive. I like my ads direct and in my face. Then I at least see distinctions between information I’m seeking and marketing being pushed at me.