An Important Lesson About Grassroots Media

If you build it, they may not come. And, if they come, you will likely not be able to monetize their contributions. An Important Lesson About Grassroots Media: “I take some solace in knowing that some other smart people — who raised far more money from investors than we did -– also couldn’t figure out how to make user contributed content work as a business.”
The value point of content has shifted from one where we can make money off of content to one where content serves as a means of creating relationships with others…and then we, if so inclined, can make money from the development of our reputation through the process of engagement, interaction, and sustained contact.