This week, Google is slated to announce OpenSocial – a series of APIs that will allow developers to essentially “network social networks”. This is obviously targeted at Facebook’s growing prominence, as Google finds itself in the unique position of not being the default hype leader, but is instead playing catchup (just walking through U of Manitoba’s campus, if a student laptop is open, chances are the individual is on FB…which I suspect is the norm in most campuses in Canada/US).
TechCrunch reviews OpenSocial: “Google wants to create an easy way for developers to create an application that works on all social networks. And if they pull it off, they’ll be in the center, controlling the network.”
Dave Winer, periodically cantankerous, but generally prescient, doesn’t think the effort will not succeed.