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Content Evolves

On the heels of the Radiohead’s announcement to allow listeners to download their album and pay what they (listeners) would like, nine inch nails adopts a similar model in declaring: “I have been under recording contracts for 18 years and have watched the business radically mutate from one thing to something inherently very different and it gives me great pleasure to be able to finally have a direct relationship with the audience as I see fit and appropriate.”
In the end, it’s about relationships. Content is, after all, only a conduit to a conversation.