Comments on: Tech Boom, Media Bust http://www.elearnspace.org/blog/2007/07/17/tech-boom-media-bust/ learning, networks, knowledge, technology, community Sat, 4 Feb 2012 22:56:23 -0500 hourly 1 http://wordpress.org/?v=3.1.4 By: Virginia Yonkers http://www.elearnspace.org/blog/2007/07/17/tech-boom-media-bust/comment-page-1/#comment-716 Virginia Yonkers Tue, 17 Jul 2007 16:53:15 +0000 http://dnorman.tlc.ucalgary.ca/elearnspace/?p=2977#comment-716 Actually, Advertisers have always had limited control over the message once it is broadcast. The difference is that there were always measures to follow the impact of the measure (e.g. big market research firms like Nielson). What has changed is that the old methods of feedback don't necessarily work any more and niche marketers have more control in targeting their message. There have been innovations in the last year that address this (e.g. MySpace add-ons for companies). However, as you mention, this requires a whole new business model and methods of research/analysis which many of the big businesses are not ready for. I agree that education should take a look at what is going on. Are the rating publications still as powerful as they once were (US News and World Report) or are there other voices within the cybor world that give the "truth" about a college or university? Are standardized tests, surveys of student, teacher or parents, and other pen-and-paper testing instruments measuring what is really going on in schools and the messages our schools want to send? I worry that many of the "new" leadership models being taught to school administrators are models that were taught in the 1980's when I was going to business school and many businesses now have set aside those top-down centrally controlled models for a distributed model that requires multi-tasking, group work, cross-training between disciplines, networking, critical thinking skills, and information literacy skills. Actually, Advertisers have always had limited control over the message once it is broadcast. The difference is that there were always measures to follow the impact of the measure (e.g. big market research firms like Nielson). What has changed is that the old methods of feedback don’t necessarily work any more and niche marketers have more control in targeting their message. There have been innovations in the last year that address this (e.g. MySpace add-ons for companies). However, as you mention, this requires a whole new business model and methods of research/analysis which many of the big businesses are not ready for.

I agree that education should take a look at what is going on. Are the rating publications still as powerful as they once were (US News and World Report) or are there other voices within the cybor world that give the “truth” about a college or university? Are standardized tests, surveys of student, teacher or parents, and other pen-and-paper testing instruments measuring what is really going on in schools and the messages our schools want to send? I worry that many of the “new” leadership models being taught to school administrators are models that were taught in the 1980′s when I was going to business school and many businesses now have set aside those top-down centrally controlled models for a distributed model that requires multi-tasking, group work, cross-training between disciplines, networking, critical thinking skills, and information literacy skills.

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