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The state of social networking software for the enterprise

The state of social networking software for the enterprise: “Applying social networks in the enterprise is a sweet spot that has massive potential value. At the heart of the issue is how you tap the true potential of an organization, by bringing its most relevant expertise and resources to where they can be of most value.”
Two things come to mind with enterprise use of social tools:
1) Organizations that I’ve worked with are generally too unaware of themselves and their strengths and expertise. Social software can greatly aid the “coming to know oneself” that most larger corporations need…but too often, hierarchy and information secrecy reduce it’s effectiveness.
2) Expertise and knowledge are not “database-able”. They reside in people. And tools are required that initiate and sustain dialogue that translates into deeper levels of understanding. Software, like social networking tools, is an enabler, but often clashes against the existing culture of the organization. Software implementation is a change process…