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What is the web making of us?

Several weeks ago, The Machine is us/ing us was released on YouTube and quickly became an iconic representation of the changes represented by web 2.0 (I’ll save you 4 1/2 minutes: Text is different online than in physical form…it’s participatory and forces changes to existing structures of text flow/dissemination, etc.). Recently, another video was released in response (I’ll save you 3 minutes on this one: the form of the internet is still about text (even though we have greater control and flexibility with digital text/images)…only the scope of content has changed. We need more immersive, sensory-laden experiences (Plus there’s a cat at the end – a key requirement for YouTube videos)). For some reason – and I can’t quite put my finger on what it is – both videos don’t seem to fully capture the scope of change (it may well be impossible to capture the reality of the change in any single perspective). It’s more than content being different. More than form being different. I’m acutely aware of how my perspective is still driven by my existing conceptions and experiences – i.e. I think about web and technology changes through the lens of existing in the space. Feeling confused…need to think more on this…but the current conceptions provided by these videos seems to be off-center enough to not fully capture the reality of the change.