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Software-Sorted Society

Seb provides an important perspective on the downside of technology “knowing (or sorting) us”: “Specifically, when you interact with a service online or by phone there may be software in action that mediates how you experience the service: by sorting you. Live in a high income postcode? Get routed to the a sales person more quickly than if your IP address makes you look as if you come from a less promising area. On record as an awkward customer or “time-waster”? Then wait in the queue.”
Ethics play a significant role when discrimination can occur through software-sorted profiling. Mostly, sadly, I hear very little discussion on ethics. The odd press release suggests our privacy is being compromised…so we get irritated for a while, write an email, and then resume life.