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Control, conversation, content

I’ve been promoting “conversation over content” in recent presentations (content changes too rapidly to be the value point). I haven’t paid enough attention to the notion of control. Organizations are still largey consumed trying to control the message (and the conversation), and as a result, end up closing down avenues for real dialogue. Control more important than conversation: “Despite the risks, I don’t think that companies should be afraid of conversation — they really have no choice…the conversation will take place with or without them. But they need to realize that it’s really, REALLY DIFFICULT to engage in conversation with the aim of achieving a desired outcome, especially when all isn’t right with the world.”