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Assumptions have a sell by date

Assumptions have a sell by date: “We can’t expect to innovate new products, services, techniques, etc. without challenging our assumptions. Have some of your assumptions “gone off”? How frequently are you checking?”
This is a basic problem with not just assumptions, but knowledge (I guess it could be argued that these concepts are tightly related anyway). We need to know when knowledge “updates”. We have built our approaches based on a relationship with knowledge sources that ends once we have acquired needed knowledge. We don’t “tie-back” to original sources very well…largely becasue we haven’t had to in the past.

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