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Social Networking: Still Not Meeting its Critical Promise

Dave Pollard provides a quick overview of social network tools (listing eight broad areas of functionality…and exploring various successful tools): Social Networking: Still Not Meeting its Critical Promise. Most of what we call “social network tools” will eventually just be features of existing tools. In very limited ways, this is starting with MS Outlook (and other email/communication tools) – the notification that someone is online, the link to names in address books, etc. are first run attempts at making social networking a part of work…not an activity separate from work.