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The rise of the individual

Many trends are emerging in the ongoing development and use of technology. One of the most prominent is the rise of the individual – anyone can create and share digital content (video, audio, print). Ten years ago, this was limited to individuals with expertise and resources. Today, a 10 year old can start building a personal publishing empire (or network, if you prefer). Traditional media is experiencing challenges in adapting to this model. The first stage of adaptation appears to be “come to our site and do what you do in your other new (but cooler) forums”. In the spirit of this attitude, CNN has launched Exchange – a forum for user generated content and two-way conversation.