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Social Software and Marketing

Most internet users view software use as a transaction – we’ll accept inconveniences and intrusions if the software solves a significantly large problem, or presents/enables an opportunity. Some great points made in this article – Whose Space?: “However, as far as business strategy is concerned, you can forget the read-write web. That’s something enthusiasts like me talk about on our blogs, but MySpace is part of a larger movement: harnessing social networking to provide marketing information. All the players, from Amazon through Friendster, Google through Yahoo, are playing this game. The model for the new web economy seems to be to run a single, centralised service that acts as a carrier for advertising, be it MySpace’s occasionally popup-laden banners or Google’s AdWords.”