Business Models - Marketing

To put it bluntly, we (education, business, healthcare) don’t understand what networks are doing to our spaces and structures. We know things are changing…but the depth and final end-product (that is probably the wrong way to see it - process is more accurate) is uncertain. 2.0 Business Model Doomsday Scenario: “The network effect turns everything into a media platform, while at the same time obviating the need for media as a marketing vehicle because brands can use the network itself as a marketing vehicle.”