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YouTube and MySpace

Malcolm Gladwell’s views of tipping points (the point at which a concept/product/idea begins explosive growth and adoption) is information in how certain technology sites and tools gain favor with end users. Adoption is partly about creating an effective tool…partly marketing…and partly luck. This assessment, while valid in part, fails to fully account for why certain sites and ideas achieve “tipping point” levels – YouTube and MySpace: “YouTube and MySpace are runaway hits because they combine two attributes rarely found together in tech products. They’re easy to use, and they don’t tell you what to do.”