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Middle Adopters

Dave tackles the importance of seeing the future audience that will use edtech products for learning – Middle Adopters: “The second wave is the audience many of us are seeking. We need to produce for them, not for us… until we all blend into the same, and those separations wont matter anymore, and blogging will really be the same as calling someone on the telephone. ” Future users of blogs, wikis, podcasts (insert next new thing) need simplicity of use and clear value. As long as we find it difficult to explain why we blog, we’ll have challenges with adoption. We are still predominantly speaking in the language of “what it is”…our learners are much more concerned about “what it does for me”.