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People don’t know they’re using RSS

People don’t know they’re using RSS: “…a new Yahoo! study done with Ipsos Insight whose headline conclusion is that 27 percent of the people use RSS but don’t know that they’re using it.”
…and there is really no reason why most people should care what it is, as long as they are using the functionality. Most web users don’t know they are using HTML, flash, javascript as they happily use online resources…