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Blogging + Video = Vlogging

Blogging + Video = Vlogging…I’ve touched on video logging in this forum in the past – it’s a part of a growing arsenal of tools (which include blogging and podcasting) enabling individuals to become media producers (or at minimum, broadcast their views to a select audience). I read recently that tomorrow’s media will defer from traditional media in one critical regard: instead of a few producing for millions, it will be millions producing for a few. I’m not sure I completely agree with that as the central element of tomorrow’s media, but I do agree that millions of producers will play an important role. Learning from blogging, for example, we find that similar power laws exist online as in traditional media. It didn’t take long for a handful of bloggers to become central nodes carrying a larger portion of links and influence. The key difference, however, is that smaller bloggers still have a place in this domain – it is not exclusively the arena for large, successful bloggers.