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Ray Ozzie: Perspective

Ray Ozzie: Perspective “For the last few decades, I’ve been trying to help improve work with communication tools. There are many stories of how the new technology is deployed — and fails. This is not an area where you can just put technology and tools up and have it accomplish what you have in mind. That’s because it involves people and organizations. When you instill new processes and practices where there are people are involved and egos are at stake, you need to have a feedback loop and change the tool based on what is working. In such a chaotic environment, it’s best to learn from your successes rather than looking at what doesn’t work.”