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Blogging With The Boss’s Blessing

Of course, this perspective is completely valid, but I prefer to view blogs as an efficient knowledge flow tool (with our without commercial benefit): Blogging With The Boss’s Blessing – “In an era of fragmented media, with companies struggling to get their message out any which way, blogs are becoming a kind of undercover megaphone. One way to think of them is as the latest guerrilla marketing tool, a new kind of brand bait.”