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Seductive-Augmentation Effect

Seductive-Augmentation Effect: “Seductive augmentations are interesting yet unimportant words, sounds, photos, graphics, and video that are added to instructional materials. In some situations, these augmentations hurt learning. In other words, they make it less likely that learners will learn the main points of the instructional material.”


  1. It’s so, like, serindipidipitous, man…

    First thing this morning, for reasons yet unclear to me, I subjected a group of very nice instructors and the like to the dreaded introduction to learning objects presentation, puppet show, and dance… The talk was hosted by UBC’s cross-town…

    Tuesday, April 27, 2004 at 8:55 pm | Permalink
  2. Adding legs to the snake

    “Seductive augmentations” are audio-visual elements that not only fail to enhance but actually detract from learning objects. Some very preliminary research indicates that adding “bells…

    Thursday, May 27, 2004 at 6:40 pm | Permalink