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A New Battleground In Web Privacy War: Ads That Can Snoop

SmartMobs links to this article: A New Battleground In Web Privacy War: Ads That Can Snoop: “Each time she switched on her home computer, a software program silently flickered into action, keeping track of the Web sites she clicked on and the ones she used to make a purchase. Later, when she went to certain other Web sites, the program would go to work and show “pop up” ads. But these weren’t typical pop-up ads, which are generated by the visited Web site itself, and which are the same for every user. Instead, these ads were tailored to Ms. Kolaya’s particular interests, based on a database of her Web-surfing history that the program had been keeping.”