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Data Mining

Data Mining
Quote: “…it’s that authorities know more than they think they know about potential criminals-but they don’t always know how to put the pieces together.”
Comment: Most organizations have more information than they think they do…the challenge is to make it useful, know it exists, and know how it relates. The article discusses how Microsoft uses data mining to observe habits of visitors to its Xbox site…and then creates personalized marketing for the visitor. Very effective. Very scary.