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Promoting elearning

e-Learning: Bridging the Apathy Gap
Quote: “On the surface it seems pretty straight forward, IT provides the bandwidth, the e-learning providers get your launch programmes on-line, you send out an e-mail, conduct a few seminars for department heads, even put some posters up. What’s left to do? Just sit back and wait for the customers to come of course. But they don’t. Then reality dawns, learning simply isn’t sexy or fun outside your own project team and unless pushed very hard and given an appropriate context it hardly seems relevant to the majority of employees.”
Comment: This article presents a simple means of addressing what the author calls a perception gap (in the average learner) of the benefits of learning: “consumer”/benefit focused-communication, and consistent/integrated approach to changing attitudes.