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Liquid Content

Liquid Content
Quote: “What is liquid content? The value of content is measured by how easy it is to use it. Liquidity of content is a concept that captures aspects of immediacy, flexibility and pliability of content. The more liquid content is, the easier it is to reuse, access, edit and publish. Most existing content is trapped in a proprietary format that binds the content to a particular viewer and editor. To be liquid, content needs to be free from its proprietary format and thus, free from its proprietary editors and viewers. Converting legacy content to XML makes the content liquid and therefore, easy to reuse in different contexts destined for a variety of display formats.”
Comment: Written by a VP for Avultus (an LCMS provider)…The discussion rightly starts with creating XML-based content for liquid content (kinda cool term, huh?)…and then moves to content management…and then (erroneously?) moves to LCMS.