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Email Newsletters

Email Newsletters
Quote: “The most significant finding from our recent usability testing of ten email newsletters is that users have highly emotional reactions to newsletters. This is in strong contrast to studies of website usability, where users are usually much more oriented towards functionality. Even a website that you visit daily will feel like a tool where you want to get in and get out as quickly as possible and not connect with the site.”
Comment: Not sure of the interest this has for most people (unless they publish a newsletter), but I include it here to draw attention to the significant statement that “Newsletters feel personal because they arrive in your inbox; you have an ongoing relationship with them. In contrast, websites are things you glance at when you need to get something done or find the answer to a specific question.”…this is very much like a blog – where a reader forms a relationship with the author. The use of blogs/newsletters in education is still in its infancy…but they’ll continue to grow as instructors realize the increased personalization they afford (over strictly static content in an LMS).